UNDER PRESSURE FROM ITS partner, Star TV, to increase its commercial revenue, the Zee network is currently in the middle of a major revamping exercise. In an attempt to cut costs, the network's weaker channel, El TV, will now commission fewer programmes and has floated a sponsored programme scheme under which a producer has to pay the channel a telecast fee in return for free commercial time. The channel is throwing open its prime time-7.30 p.m. to 10 p.m.-to producers for sponsored programmes in Hindi. It is also launching an hour each of Gujarati and Bengali programmes in the day time, also on sponsorship basis. And soon, the rest of the time on the channel will be taken up by movies recycled from Zee Cinema. Insiders say if these moves do not work, Star may insist that El TV, which is losing money, be closed down. Meanwhile, Zee TV is also reorienting its programmes and now wants more than just "bold and beautiful" soaps. Two long-running programmes-Tara and Campus-will be off Zee soon; the channel feels the programmes have "outlived their utility". It has approached RaghubirYadav to produce a series on how Parsi theatre was affected by the advent of Hindi cinema; Seema Kapoor to do a series on what happened to nautch girls when Indian royalty lost its privy purse; and Saeed Mirza to direct fresh episodes of Nukkad.
'Long and long ago, when Devadatta was King of Benares -letall listen to theTataka! - an elephant was captured for a time bythe king's hunters and ere he broke free, beringed with agrievous legiron. This he strove to remove with hate and frenzy in hisheart, and hurrying up and down the forests, besought hisbrother-elephants to wrench it asunder. One by one, with their strong trunks,they tried and failed. At the last they gave it as their opinion thatthe ring was not to be broken by any bestial power. And in athicket, new-born, wet with moisture of birth, lay a day-old calf of theherd whose mother had died. The fettered elephant, forgetting hisown agony, said: "If I do not help this suckling it will perishunder our feet." So he stood above the young thing, making hislegs buttresses against the uneasily moving herd; and he begged milkof a virtuous cow, and the calf throve, and the ringed elephant wasthe calf's guide and defence. Now the days of an elephant - letall listen to the Tataka! - are thirty-five years to his fullstrength, and through thirty-five Rains the ringed elephant befriendedthe younger, and all the while the fetter ate into the flesh.
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A very few white people, but many Asiatics, can throwthemselves into a mazement as it were by repeating their own names overand over again to themselves, letting the mind go free uponspeculation as to what is called personal identity. When one grows older,the power, usually, departs, but while it lasts it may descend upona man at any moment.
Kim might have saved his pity, for though at that moment theBengali suffered acutely in the flesh, his soul was puffed and lofty. Amile down the hill, on the edge of the pine-forest, two half-frozenmen - one powerfully sick at intervals - were varying mutual recriminations with the most poignant abuse of the Babu, whoseemed distraught with terror. They demanded a plan of action. He explained that they were very lucky to be alive; that theircoolies, if not then stalking them, had passed beyond recall; that theRajah, his master, was ninety miles away, and, so far from lendingthem money and a retinue for the Simla journey, would surely castthem into prison if he heard that they had hit a priest. He enlargedon this sin and its consequences till they bade him change thesubject. Their one hope, said he, was unostentatious flight from villageto village till they reached civilization; and, for the hundredthtime dissolved in tears, he demanded of the high stars why theSahibs 'had beaten holy man'.
'It is I that am the woman of ill-omen,' cried the oldlady penitently. 'We that go down to the chattris [the bigumbrellas above the burning-ghats where the priests take their lastdues] clutch hard at the bearers of the chattis [water-jars - youngfolk full of the pride of life, she meant; but the pun isclumsy].When one cannot dance in the festival one must e'en look out ofthe window, and grandmothering takes all a woman's time. Thymaster gives me all the charms I now desire for my daughter's eldest,by reason - is it? - that he is wholly free from sin. The hakimis brought very low these days. He goes about poisoning my servantsfor lack of their betters.'
There stood an empty bullock-cart on a little knoll half amile away, with a young banyan tree behind - a look-out, as itwere, above some new-ploughed levels; and his eyelids, bathed in softair, grew heavy as he neared it. The ground was good clean dust - nonew herbage that, living, is half-way to death already, but thehopeful dust that holds the seeds of all life. He felt it between histoes, patted it with his palms, and joint by joint, sighingluxuriously, laid him down full length along in the shadow of thewooden-pinned cart. And Mother Earth was as faithful as the Sahiba. Shebreathed through him to restore the poise he had lost lying so long on acot cut off from her good currents. His head lay powerless uponher breast, and his opened hands surrendered to her strength. Themany- rooted tree above him, and even the dead manhandled woodbeside, knew what he sought, as he himself did not know. Hour upon hourhe lay deeper than sleep.
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